Heike Proff, University of Duisburg Essen

Thèmes de recherche

Thème principal

International and strategic automotive management:

1. dynamic (strategic) automotive management dealing with changes in the business environment of
automobile companies

2. (international) automotive management in emerging markets and in competition with companies from
emerging markets

3. the development of new business models for automobile companies, in particular
- in the transition to e-mobility (electric mobility) as a task for strategic automotive management and
- in international value chain management.

Rattachement institutionnel

Position
full professor
Institution
University of Duisburg Essen
Discipline principale
Sciences de gestion
Discipline annexe
Économie

Informations personnelles

Prénom
Heike
Nom
Proff
Nationalité
German

Historique

Membre depuis
10 an 40 semaines

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