Car makers strategies in the crisis

Appel à communication: The Greening of the Global Auto Industry in a Period of Crisis
Theme N°: 
2
Coordinateur/s
Tommaso Pardi, CNRS-IDHES, GIS-Gerpisa
Giuseppe Volpato, Università Ca' Foscari - Venezia

Since its foundation, GERPISA has persistently analysed, compared and conceptualised the trajectories and strategies of car makers and The Second Automobile Revolution published in 2009 bears witness to the dynamism of this research stream within the network. The impact of the current crisis on the world’s car makers has varied depending on their strategies, the breakdown of their markets and their specific production-related problems. Since 2008, their reactions to the crisis have, as a result, varied.
 
This session delves into this comparison in order to understand the range of solutions that have emerged as each firm seeks to achieve a new balance between the economic survival and improved economic performance. The comparison will question the stability of the current hierarchy of firms in the global economy.

Propositions soumises sous ce thème
Köhler, H. - D. (2010).  Daimler's search for a new profit strategy. Gerpisa colloquium. Abstract
Mercer, G. A. (2010).  The Response of Ford to the Global Auto Crisis. Gerpisa colloquium. Abstract
Becker-Ritterspach, F., & Bruche G. (2010).  Tata Motors and the Financial Crisis. Gerpisa colloquium. Abstract
Byosiere, P., & Luethge D. J. (2010).  Honda: Weathering the Global Crisis or Stuck in Japanese Corporate Quicksand?. Gerpisa colloquium. Abstract
Orihashi, S., Heller D. A., & Higashi H. (2010).  Mitsubishi Motor Corporation: Leaving its deep crisis for an electric future?. Gerpisa colloquium. Abstract
Venugopal, R. (2010).  Taking Mobility Down the Pyramid: The Strategic Trajectory of Tata Motors. Gerpisa colloquium. Abstract
Senter, R. J., & McManus W. (2010).  General Motors’ Strategies for Recovery. Gerpisa colloquium. Abstract
de Carvalho, E. G., Faria L. G. D., Morceiro P. C., & França M. (2010).  The Effects of the Crisis on the Auto Assemblers Investment Strategies in Brazil and China. Gerpisa colloquium. Abstract
Scur, G., Consoni F. L., & Bernardes R. (2010).  Re-organization of the R&D management of General Motors Corporation: the emergency of Brazil as a center of global product development. (Roberto C. Bernardes, Ed.).Gerpisa colloquium. Abstract
Pardi, T. (2010).  Putting Toyota in perspective : the causes, the consequences and the meaning of the present crisis. Gerpisa colloquium. Abstract
Amatucci, M., & Mariotto F. L. (2010).  Differences between innovative automakers' strategies in Brazil. Gerpisa colloquium. Abstract
Belzowski, B. (2010).  Chrysler's Re-invention: The Fiat Way. Gerpisa colloquium. Abstract
Chung, M. - K. (2010).  Turning Crisis into Opportunity: Is Hyundai’s Trajectory A Miracle or A Mirage?. Gerpisa colloquium. Abstract
Prätorius, G. (2010).  Volkswagen: “Creating Sustainable Value” . Gerpisa colloquium. Abstract
Theobald, J. (2010).  Sustainable concepts for future powertrain. Gerpisa colloquium. Abstract

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